Google is testing “Listen Now” ads with Spotify, Rhapsody and Apple’s Beats Music, the latest in a string of new ad formats that can simplify purchases for consumers. Search for the name of a musical artist, from “The Beatles” to “Miley Cyrus” to “Camille Saint-Saens,” and Google displays ads – grouped together under the “Listen Now” label — promoting music services, including its own Google Play. The ads appear in searches on personal computers as well as mobile devices and are performing well for some advertisers. A Google spokesman said, “We’re happy to help users quickly find legitimate sources for their favorite movies, music and more via Google search.”
Described as the “go-to girl in branding”, a self-professed social media addict and early adopter of technology, Tanya Salcido is skilled in the ways of digital branding, strategic online communications, blogger outreach and formulating successful marketing action plans.
As an Inbound Marketing Certified Professional and with professional experience in social media dating back to 2007, Tanya is well-versed in helping companies and non-profits excel in their social and online presence.