#HerHighway: 2012 Drive for Breast Cancer Awareness

Hello my fabulous mujeres!

We are excited to announce that #LatinaGeeks is participating in a nationwide breast cancer awareness campaign that begins on September 25th. The wonderful women at HerHighway have organized a mobile tweetup where race-car drivers,  social media addicts, automotive experts, foodies and fashionistas will take a road trip to help bring awareness to breast cancer.

The starting line begins in Los Angeles and will take the ladies through cities, such as Kansas City and Pittsburgh. The official finish line will be in the big apple! Yeah, baby!

What I love about the campaign is that the awareness is driven by social media. Hundreds of women are joining forces to bring awareness to breast cancer using online social networks, such as Twitter, Youtube, Instragram and more! As of September 5th, the social media campaign has reached 15 million impressions and trended on Twitter! Follow all the latest updates on HerHighway’s blog, where you can learn more about the participants and mobile tweetups, such as a Pit Stop Show Party in Saint Louis.

Here is the official schedule for the mobile tweetup. Why not follow us along using the hastag #HerHighway and meet up with the ladies of the social media HerHighway Drive Team? 🙂

Starting Line September 25th leave Los Angeles CA – Vegas, NV – Salt Lake City UT

September 26th leave  Salt Lake City UT – Grand Junction CO – Denver CO

September 27th leave Denver CO – Colby KS – Salina KS

September 28th Salina KS – Kansas City MO – St. Louis MO

September 29th St. Louis MO – Bloomington IL- Chicago IL

September 30th Chicago IL – Indianapolis IN (special event)

October 1st Indianapolis IN – Columbus OH – Pittsburgh PA

October 2nd Pittsburgh PA – Philadelphia PA – NYC, NY Finish Line

Remember to follow #LatinaGeeks and connect with HerHighway online on twitterfacebookpinterestG+.

Aaaand, we are off! #Vrooooooom!

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