Live video streaming became huge in 2015. With the launch of Periscope in March and the boom of Snapchat in May, consumers are seeing the benefit of livestreaming. These two platforms have given consumers a personal view of their favorite influencers and companies. Now, which should you use?
It is hard to answer this question because both platforms are great, but in different ways. Periscope is great for the business-savvy consumer who wants to know and learn in real-time. Personally, I’ve noticed influencers benefit from this app when they are at tech conventions, such as #LatinaGeeks did at CES this year. The main thing consumers love is the idea of “teleportation” that Periscope wanted to bring to social media. It is real time video on any device streaming from around the world. This is a great way to get followers to see exactly what influencers are doing at that moment. Live-time commenting is also a great tool because it makes it easy for these influencers to answer questions in realtime. It is becoming difficult for people to be consistent on Periscope but all it takes is commitment and an interesting editorial calendar.
People who prefer Snapchat probably follow influencers they find interesting. Influencers can show insight on what they’re eating for breakfast to videos of their pets. This is a more personal platform that people enjoy because of pure entertainment. At the same time, influencers can reveal new travel destinations for their followers, teach them cooking skills, and share personal moments. This gives the consumer a satisfying feeling intimacy to the influencer. Also, it is easy to refer back to at the end of the day while Periscope is a one-time video stream and only available for 24 hours. While this benefits those specific influencers, it doesn’t benefit the consumer. There is no comment section for users to interact with the influencer. It is a one-way medium. Consumers cannot even share the content on other platforms. Again, it’s a very personal platform.
Now that you have a comparison of both platforms, which platform do you see taking the lead in 2016?