Twitter recently introduced conversational ads to make it even easier for consumers to engage with and spread a brand’s campaign message to Tweeter’s everywhere.
Up until now, advertisers have used Promoted Tweets to push out video or photos paired with hashtags to distribute their ads to the masses. Conversational ads take this a step further by including call to action buttons with customizable hashtags that encourage consumer engagement.
How it works
Once the call to action button is tapped by the consumer, the Tweet composer opens with a pre-populated brand message that includes designated hashtags. They can then personalize their own message and share to their Twitter account.
After the message is shared, the consumer will receive a thank you from the brand. Sweet deal.
The newly shared tweet appears to the consumer’s followers and it includes the brand’s original photo or video. This is an excellent option for marketers, because it drives earned media for the brand at no extra cost, resulting in higher ROI.
It wasn’t until recently that Facebook allowed the option to include the brands original message and it looks like Twitter has jumped on the bandwagon. Thank goodness.
Do you see yourself engaging with these types of ads? Let us know your thoughts in the comments below.
In-post photo: Twitter