Of all the TV ads that ran during the Super Bowl yesterday, there were a few that really stood out in our playbook and worth watching again. There were many creative and fun ads, but the ads where technology is used in practical ways, that improve lives and inspire the world will be everlasting and ever-evolving, like technology itself. Tech for social good will always win!
WE ALL WIN
Microsoft shared a TV ad that featured children with special needs to promote its adaptive controller, allowing “everyone can play.” Be prepared for your heart to fill full and be thankful for the advancements in technology that can make simple joys, like playing video games, a reality for ALL children.
The sweet advertisement centers on boys and girls who love to play video games with friends and families but due to their different physical limitations have struggled to make the average controllers work for them in the past. Thanks to the genius minds of Microsoft’s, an adaptive controller enables gamers with limited mobility to create their own custom versions so they NEVER miss out of the fun!
100 BILLION WORDS
As someone that depends on Google translates for work almost all day, every day, this ad especially resonates with me and made me realize that I am too connected with thousands of other people in a special tech way. Google highlights the remarkably heartwarming way in which its Translate feature unites people of different cultures. The most-translated phrases are “how are you,” “thank you” and “I love you,” the narrator says over gentle instrumental music and clips of people using the feature to connect with strangers all over the world. Watch it here:
JOB SEARCH FOR VETERANS
Two things I love most, military/veterans and John Krasinski. Google’s commercial focuses on “Job Search for Veterans,” and the voice of our favorite character Jim Halpert from The Office narrates the many sacrifices and commitments men and women make to serve our country.
I admit, at the first few seconds they almost lost me, but watching the series of different numbers that didn’t make sense flash on the screen, made my brain want to watch and solve whatever the codes meant.
I was witnessing how Google built a tool to help veterans find jobs with a simple search query. When veterans search for “jobs for veterans” along with military job codes such as MOS, AFSC, and NEC, the Google search results will display relevant job openings. Employers can also build this feature into their own job boards through Google’s Cloud Talent Solution API. Some of the websites that have this feature implemented include career sites using Talent Solutions like CareerBuilder, Encompass Health Careers, FedEx Careers, Getting Hired and Siemens Careers.
Microsoft and Google once again found ways to improve our lives, keep us entertained and slowly take over the world… And I’m okay with that.