About #LatinaGeeks

LaLa Castro and Tanya Salcido were brought together by a common passion — the love of technology and all things digital. With backgrounds in marketing, E-commerce and social media, these early adopters of tech discovered a lack of tech-related resources for Latina-focused communities online. It was at that pivotal moment #LatinaGeeks was born.
LaLa and Tanya created the first-of-its-kind community to empower and inspire Latinas by spreading the knowledge of technology, social media and entrepreneurship. LatinaGeeks.com reviews technology trends, gadgets, social media and local tech-startups. In the fall of 2017, the #LatinaGeeks team introduced hands-on coding workshops to their list of resources, among other educational workshops.
In recent years, women have accounted for 57% of all professional occupations, yet they held only 25% of all computing occupations. The numbers are even lower when considering women of color. Latinas hold a mere 1% of these jobs.
Additionally, there are fewer women found in software development, technology leadership, or the other key roles that have a significant influence on future innovation. With these statistics in mind, #LatinaGeeks designed the “Latinas Learn to Code” program to help bridge the gender gap in the tech programming industry by providing an introduction to the foundations of HTML, CSS and JavaScript — the three building blocks of the web.

Attendees of the Latinas Learn to Code workshop are diverse in age and career level.

  • Ages range from 18 to 55
  • Entrepreneurs
  • College Students
  • Professional Women


LaLa Castro - @SparklingLaLaLala Castro

Lala Castro is a passionate entrepreneur and social media geek with over 10 years of expertise in Digital Marketing in both U.S. & Latin America markets.  She currently runs a social media marketing consulting company, Lala Castro Media, in Los Angeles.  She’s had experience working with companies like Toshiba, Johnny Rockets, Knott’s Berry Farm, Northgate Markets, Patina Restaurant Group and many more.   

Lala has been featured in Latina Magazine as one of their Inspiring Latinas and LatinaStyle Magazine, as a Visionary Entrepreneur.  She also appears in tech news segments on Univision 34, ‘Tu Vida Tec‘ and ‘A Primera Hora‘ where she presents and reviews the latest gadgets to a Hispanic audience in Los Angeles. Lala was also recognized by Digital LA – Silicon Beach Fest: Top 50 Digital Women list in community leaders who have made outstanding contributions to LA’s startup tech ecosystem and community.

LaLa enjoys giving back to the community by supporting various causes including local community organizations like The Orphaned Earring.  LaLa aims to inspire anyone who has a passion & connects them with others that have similar interests.

“Passion is energy.  Feel the power that comes from focusing on what excites you.  Find the impossible interesting and let the challenge & passion drive you to succeed.”

Contact LaLa Castro directly via LinkedIn:  www.linkedin.com/in/lalacastro.  Follow on Facebook, Instagram or Twitter.


Tanya M. Salcido - @TanyaSalcidoTanya Salcido

Described as the “go-to girl in branding”, a self-professed social media addict and early adopter of technology, Tanya Salcido is skilled in the ways of digital branding, strategic online communications, online community-building, blogger/influencer outreach and formulating successful marketing action plans. As an Inbound Marketing Certified Professional and with professional experience in social media dating back to 2008, Tanya is well-versed in helping companies and non-profits excel in their social and online presence.

While she’s savvy in serving the needs of a wide variety of clientele, Tanya has a particular passion and flair for digital marketing for the Latino market. Her work in this area includes event organizing with an online Latino social media organization, published pieces in Hispanic Network MagazineProfessional Woman’s Multicultural Magazine and co-founding#LatinaGeeks, an online community that aims to empower and inspire Latin women by spreading knowledge of entrepreneurship, social media and technology.

Tanya loves exploring California’s wine regions, cooking, and watching 80’s movie classics like The Breakfast Club, Pretty in Pink and Valley Girl. She is also an avid baseball fan, which once led to her scoring an Ultimate Fan grand prize from the Angels.

Contact Tanya Salcido directly via LinkedIn:  www.linkedin.com/in/tanyasalcido Follow on Twitter.