LaLa Castro and Tanya Salcido were brought together thanks to a common passion — the love of technology and all things digital. With backgrounds in marketing, eCommerce, and social media, these early adopters of tech found a gap within the online Hispanic community. It was at that pivotal moment #LatinaGeeks was born.
Both LaLa and Tanya created the first-of-its-kind community to empower and inspire Latin women by spreading the knowledge of entrepreneurship, social media and technology. Their website reviews the latest gadgets, mobile applications, social technology and local tech-startups that women can apply to their daily lives and/or business. Join the geek movement on LatinaGeeks.com
Lala Castro is a passionate entrepreneur and social media geek with over 10 years of expertise in Digital Marketing in both U.S. & Latin America markets. She currently runs a social media marketing consulting company, Lala Castro Media, in Los Angeles. She’s had experience working with companies like Toshiba, Johnny Rockets, Knott’s Berry Farm, Northgate Markets, Patina Restaurant Group and many more.
Lala has been featured in Latina Magazine as one of their Inspiring Latinas and LatinaStyle Magazine, as a Visionary Entrepreneur. She also appears in tech news segments on Univision 34, ‘Tu Vida Tec‘ and ‘A Primera Hora‘ where she presents and reviews the latest gadgets to a Hispanic audience in Los Angeles. Lala was also recognized by Digital LA – Silicon Beach Fest: Top 50 Digital Women list in community leaders who have made outstanding contributions to LA’s startup tech ecosystem and community.
LaLa enjoys giving back to the community by supporting various causes including local community organizations like The Orphaned Earring. LaLa aims to inspire anyone who has a passion & connects them with others that have similar interests.
“Passion is energy. Feel the power that comes from focusing on what excites you. Find the impossible interesting and let the challenge & passion drive you to succeed.”
Described as the “go-to girl in branding”, a self-professed social media addict and early adopter of technology, Tanya Salcido is skilled in the ways of digital branding, strategic online communications, online community-building, blogger/influencer outreach and formulating successful marketing action plans. As an Inbound Marketing Certified Professional and with professional experience in social media dating back to 2008, Tanya is well-versed in helping companies and non-profits excel in their social and online presence.
While she’s savvy in serving the needs of a wide variety of clientele, Tanya has a particular passion and flair for digital marketing for the Latino market. Her work in this area includes event organizing with an online Latino social media organization, published pieces in Hispanic Network Magazine, Professional Woman’s Multicultural Magazine and co-founding#LatinaGeeks, an online community that aims to empower and inspire Latin women by spreading knowledge of entrepreneurship, social media and technology.
Tanya loves exploring California’s wine regions, cooking, and watching 80’s movie classics like The Breakfast Club, Pretty in Pink and Valley Girl. She is also an avid baseball fan, which once led to her scoring an Ultimate Fan grand prize from the Angels.