Amazon Announces Prime Member Discounts at Whole Foods Market

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New savings are available exclusively to Prime members across Whole Foods Market stores in Florida, and rolling out to all stores nationwide starting this summer.

The Amazon perk announced today is in Florida only, but will extend the discount and deals program to all  Whole Foods Market 365 stores nationwide beginning this summer.

Prime members receive an additional 10 percent off hundreds of sale items throughout the store, plus deep discounts on select popular products.

Prime members will save in two ways with the new Whole Foods Market perk: discounts and deals. Scan your Prime Code or enter your phone number when you check out, and you’ll get an extra 10 percent discount on all sale items in Whole Foods Market stores. The discount doesn’t apply to everything in the store, just the items on sale. Prime members will also receive additional deep discounts on select best-selling items, that is in addition to the incremental 10 percent off sale items.

Prime members will receive these exclusive deals and savings by scanning their Whole Foods Market app at checkout – download the app and learn more at

“This new Prime benefit at Whole Foods Market is a perfect pairing of healthy and delicious food at even more affordable prices,” said Amazon Prime vice president Cem Sibay. “Our vision is that every day Prime makes your life better, easier and more fun, and shopping at Whole Foods Market with exclusive deals and savings is all of this and more.”

Whole Foods Markets will also feature Prime member deals in stores for extra savings. For example, during the first week in Florida stores, May 16 through 22, the following Prime member deals will be available:

  • Sustainably sourced, wild-caught halibut steaks: $9.99/lb. (save $10/lb.)
  • Organic strawberries: 1 lb. for $2.99 (save $2)
  • Cold-brew coffee at Allegro coffee bars: 50 percent off 16 oz.
  • Kind granola: 11 oz. bag, 2/$6
  • 365 Everyday Value sparkling water: 12-pack case, buy one, get one free
  • Magic Mushroom Powder: 50 percent off