How Could Evernote Get Even Better? Here’s How.

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You’ve probably already heard Evernote hailed as the best digital note-taking app ever.  And you should already know that it’s free.  Now, iOS users have a snappier and more streamlined app with version 5 on the iPhone, iPad and iPod Touch that gives you all the things you access most in a much more user-friendly design. You can access things the way your you might naturally remember them: by place, tag, or notebook.  Of course as always, you can search for anything (even within documents) via the search bar.  And now your most recently edited or added notes are right up top on the iPad version.

Another bonus feature are the quick note buttons to instantly add a text or photo note.  And now, there’s a ‘scan’ button for scanning docs via your camera.

If you’re already a power user, you probably still find new ways to use Evernote everyday.  If you’re a non-user, you’ve probably been begged by your closest geek friend (maybe a LatinaGeek) to try it out. Evernote super-users are evangelists, and I’m happy to report that I’m among them.  But I have my reasons.

Evernote remembers everything, forever.  Whether it’s text, photos, web clippings, voice recordings, documents.  You name it, you can store it in Evernote.

You can store information from anywhere and access it anywhere. Evernote syncs everything you clip to the cloud and makes it all available anywhere.  You can access your notes on the web, on your smartphone or tablet, or on the free desktop application.

What’s so special about these features? When I got rear-ended on my way to a meeting, the first thing I did when I got out of the car was take a picture of the other driver’s car and fender (including his license plate), of my car and bumper, then another of both our cars in the same picture.  I did this from within the Evernote app on my iPhone. Why?  Because not only did I capture the pictures, but in Evernote they were automatically time, date and even geo-stamped.  When the insurance asked if I had pictures and remembered the time of day and where it happened, I sent them my Evernote and got almost instant approval on reimbursement for damages.

I also use Evernote to take meeting notes, clip web pages (way better than bookmarking everything) and even for storing important docs in client folders. I could go on and on, but you’ll see for yourself.

If you choose to go Premium (and I have) you get the added bonus of being able to access your notes even when you’re offline by storing them locally to any device, having a whopping 1GB per month of storage, the ability to search within PDF’s and even the option to share notebooks with other non-Premium users.

If you’re a Mac user, Evernote is an easy must-have productivity app for your iPhone or iPad.  And if you’ve got a Mac desktop or laptop, the soon-to-be JUST released Evernote 5.0 will be the cherry on your organizational cake.


Ginger Zumaeta is CoFounder and Partner at Beehive Group, a boutique marketing agency where she leads Digital/Social and Latino engagement strategy.