Instagram Launches IGTV App, 1-Hour Vertical Video

Anyone on Instagram can create their own IGTV channel.

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Instagram announced its newest feature for content creators — IGTV. The new app is dedicated to long-form, vertical videos that’s designed for a modern, mobile experience. Currently, most accounts can upload 10 minute videos and larger accounts have the ability to upload up to an hour.

Viewers can watch IGTV in the Instagram app, the standalone app, or by clicking the IGTV button on someone’s Instagram profile. Notifications are sent via the native Instagram app when a follower’s IGTV video is posted.

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Instagram made it easy to tune in. Just like TV, IGTV starts playing as soon as you open the app. You can swipe to discover more: for you, following, popular or continue to watch. The same familiar Instagram functions, such as like, comment and the ability to send a video are available on IGTV. Also like TV, IGTV has channels, but in this case the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. The beauty of IGTV is that anyone can be a creator. Simply upload your own IGTV videos in the app or on the web to start your own channel.

IGTV is currently ad free. “Right now we’re focused on building engagement,” Instagram CEO Kevin Systrom said in a press conference after the launch.  “But that’s obviously a very reasonable place to end up. There will be a way for creators to make a living.”

How To Create Your IGTV Channel

Step 1: Sign into the IGTV appCreate your IGTV Channel

Step 2: Click on the settings gear icon in the right hand corner, then click “create channel”

Create your IGTV Channel

Step 3: Go to your new channel by clicking on your avatar from the main page. Click the + icon in the right hand corner to add a new video to IGTV

Create your IGTV Channel

Step 4: Select a vertical video from your camera roll

Step 5: Write your title and add a description. Add relevant keywords to your description to make it easier for people to find your videos on IGTV. NOTE: You can also add links to your description!

That’s it! Happy creating on IGTV.