VIDEO: Appealing To Women, Social Fitness App PumpUp Raises $2.4M Led By General Catalyst

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You would think that combining a health and fitness app with social networking features had kinda been done for a while. PumpUp, a social fitness app (on iOS/Android) says it has found a sweet spot in this area by appealing in particular to women via allowing them to post photos of their progress, thus creating a highly focused, supportive social community. The company is now closed a $2.4 million seed round led by General Catalyst Partners.

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