Luz is a first-generation Latina, originally from the lively city of Tijuana, B.C., Mexico. Her creative journey has been marked by academic excellence, culminating in a degree in Fine Arts with a focus on Graphic Design from San Diego State University.

With a rich professional history spanning over 15 years, Luz has been a creative force, designing for small businesses and making a significant impact in the field. Currently serving as the Creative Services Manager at San Ysidro Health, one of the largest non-profit healthcare organizations throughout San Diego County. Luz is at the forefront of managing the brand and visual identity of this vital healthcare entity.

Luz’s creativity extends beyond her individual talents as she leads a team of designers, orchestrating their skills to craft compelling graphics across various platforms, including social media, print, digital, and video. Her dedication to producing impactful visuals has contributed to the success of San Ysidro Health.

Outside her professional life, Luz is deeply committed to her family. During her off hours, she prioritizes spending quality time with her loved ones, instilling in her children the importance of supporting women in this new era. Luz’s life reflects a harmonious blend of creativity, leadership, and a strong commitment to both professional excellence and family values.