Join #LatinaGeeks and Ford for an interactive workshop that puts small-business owners in the driver’s seat of innovation. Discover how artificial intelligence can streamline operations, reach customers more effectively, and fuel growth—no tech background required.
Start the morning with a continental breakfast and an engaging panel discussion featuring entrepreneurs and AI experts already steering their companies toward success. Together, we’ll explore both the power and responsibility of AI—how to harness its potential while maintaining ethical practices, transparency, and trust with your customers.
After a networking lunch, roll up your sleeves for a hands-on workshop packed with practical strategies to apply AI to marketing, customer service, and everyday workflows—all while learning best practices for responsible implementation and data privacy.
Whether you’re launching your first venture or scaling an established business, you’ll leave with actionable tools, new connections, and the confidence to shift into a higher, smarter, and more responsible gear with AI.
Speakers & Facilitators (more to come!):

LaLa Castro
Co-Founder & Executive Director, #LatinaGeeks
Founder, LaLa Castro Media
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