Dare to be Different. Brand Yourself Authentically. - #LatinaGeeks™


Dare to be Different. Brand Yourself Authentically.

#LatinaGeeks partnered with Autodesk on Wednesday, May 18th for a Dare to be Different. Brand Yourself Authentically workshop, which offered actionable items for making yourself hirable.    

Personal branding has become more important than ever. According to a Forbes article a 2018 CareerBuilder survey showed that 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees. Creating and cultivating a strong brand will help you stand out in the job market. 

Our instructors have vast experience with personal branding:  

  • Guillermo Melantoni – Director of Education and Business Logic Integration and Lead at Latinx Network at Autodesk  
  • Kassidi Sorensen – Employee Brand Manager at Autodesk 

Some of the key takeaways about the branding yourself presentation:  

  • Your personal brand indicates to a hiring manager how good of an ambassador you can be to their company 
  • Ask yourself questions like: 
  • What are my long-term career goals? 
  • What unique perspectives do I have to offer? 
  • Research your perspective company to see what they value and how they value their employees 
  • Use your LinkedIn profile page to create a story about you 

The team even did a live LinkedIn Profile review of one of our attendees. Not only was it helpful, but it inspired those attending to know that they can be confident and capable in creating a strong and successful personal brand. 

Autodesk is also always looking for qualified candidates to join their team: https://www.autodesk.com/careers/overview  

Special thanks to the instructors and Aliza Carpio for the wonderful partnership and support from Autodesk.   

Hear what our community had to say about the event:   

This surpassed all my expectations! Keep up the good work!”

I really liked the breakdown of the example LinkedIn page. It really helped me get an idea of how to apply the new ideas.”

My favorite part of the webinar was… “questions and at the end when we were all vulnerable in sharing similar struggles”

I will use this information I just learned to “update my profile and not be scared to show off my skills 😊

Be sure to follow Autodesk on their social media accounts: