Digital Marketing Essentials - #LatinaGeeks™


Digital Marketing Essentials

#LatinaGeeks partnered with UC San Diego Extended Studies on October 13th for a discussion on Digital Marketing Essentials. Jennifer Neely from UC San Diego Extended Studies joined us for a discussion to equip yourself with the basic fundamentals of digital marketing for #LatinaGeeks’ businesses, or companies that they work for. So many insights were shared by Jennifer to our #LatinaGeeks community, you can check out the replay above.  

Some inspiring key takeaways from the session:   

  • Reviewing Digital Marketing terms to understand online marketing efforts on a deeper level. 
  • When preparing a digital marketing plan, figure out to Call to Actions first. Make them clear and think about what you want people online to do.  
  • Jennifer laid out the 5 Steps for setting your Digital Marketing Strategy:


#1 – Set a Measurable Goal 

#2 – Know Your Audience 

#3 – Know Your Brand  

#4 – Watch your Competition 

#5 – Get ready to Measure  

We want to thank the UC San Diego Extended Studies team for providing such valuable insight and tips on digital marketing for our #LatinaGeeks community.  

Special thank you for also generously providing a 15% discount to #LatinaGeeks attendees for a Winter/Spring UCSD Extended Studies course. For attendees who joined us live and filled out our survey, we chose 1 lucky winner for a free UC San Diego Extended Studies course!   

Look out for our future workshops for an opportunity to win incredible giveaways from sponsors when possible.  


Link to UC San Diego digital marketing courses: 


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